Change the world, one shirt at a time.
Paradigm Shirt is a 100% sustainable clothing brand.
(Cruelty free, slavery free, child-labor free, sustainable, eco-friendly, fair trade)
Wear beautiful designs with powerful quotes and messages promoting human values for a paradigm shift.
Together we can raise awareness, empower people all around the world, and make it a better place through our consumption choices!
Our three themes and logo symbolism
Our collection has 3 themes:
Spirit: Stands for humanism, social justice, and spirituality
Gaïa: Stands for our beautiful nature and the environment
Wild: Stands for all living beings, including animals
Our brand logo has a deep meaning. The inverted
triangle stands for lateral power, power to the people, the opposite of the
hierarchical pyramidal power structure.
The inverted triangle is also a symbol of femininity,
which is a very important value for Paradigm Shirt, as we believe that putting
an end to the masculine values supremacy by restoring balance with feminine
values, and empowering women, are key to restore harmony into our world.
The inverted triangle is also the symbol of Shakti in
Hinduism, the primordial cosmic energy, personification of the divine feminine
creative power, and the agent of all change.
The triangle is also a symbol for trinity (no
reference to Christianity), and for the number 3. You can find it repeatedly in
our brand: 3 themes, 3 designs per theme, 3 design variations for the votes,
Here are some examples of trinities that resonate with
us: Mind, Body, Soul; Mother, Father, Child; Past, Present, Future.
Numerologically speaking, if One represents force, and
Two represents an opening, then Three is the birthing of true wisdom.
To the Greeks, the triangle is seen as the delta
glyph and is symbolic of a doorway. It revisits the combination of polarities
to push out a new opening. For example, balancing thought and emotion would
provide a doorway to higher wisdom.
The symbol at the center of the triangle is a Seed Of
Life, which is part of the sacred geometry, based on the phi ratio (the golden
ratio). It represents the source of all life, fertility, the blueprint of the
Our values Compassion and humanism, social justice, gender
equalityProtecting and loving the environmentProtecting and loving animalsChanging the 2nd most polluting industry in the
world (Textile)Spreading positive messages and valuesPut money back into the right hands (10% to
non-profits)100% VeganEthically produced by happy workers; we met themPay the artists for their work, let them keep the
intellectual property of their art, and give them royalties (5%)Social and solidarity-based economy company status. No one in the company will ever be allowed to be paid
more than 10 times the minimal wage, restrains concerning dividends
distribution, and larger mandatory reserves, independent committees for
continuous improvements… The CEO's personal projects Creating an Eco-villageFoundation to create a network of subsidized open-source alternative schools Personal message from the CEO: Why I’m creating this company? I want to be part of
the change by spreading positive paradigm shifting messa…