Spirit: Stands for humanism, social justice, and spiritualityGaïa: Stands for our beautiful nature and the environmentWild: Stands for all living beings, including animals Logo symbolism:
Our brand logo has a deep meaning. The inverted triangle stands for lateral power, power to the people, the opposite of the hierarchical pyramidal power structure.
The inverted triangle is also a symbol of femininity, which is a very important value for Paradigm Shirt, as we believe that putting an end to the masculine values supremacy by restoring balance with feminine values, and empowering women, are key to restore harmony into our world.
The inverted triangle is also the symbol of Shakti in Hinduism, the primordial cosmic energy, personification of the divine feminine creative power, and the agent of all change. The triangle is also a symbol for trinity (no reference to Christianity), and for the number 3. You can find it repeatedly in our brand: 3 themes, 3 designs…